At The Giving Tree, a boutique dispensary, I was responsible for all things design and marketing—from in-store signage to digital campaigns and email marketing. I created a consistent brand look that carried across the website, social content, and printed ads, helping the business connect with its local audience while staying competitive in a growing market. My work balanced clarity and creativity, ensuring compliance with industry standards while keeping everything visually engaging.

I also played a key role in developing marketing materials for Forbidden Fruit, an edgy in-house brand launched by the owner. I helped bring the brand to life through logo design, packaging, social media graphics, and promotional content. Working at a small business meant wearing many hats, so I became a go-to creative problem-solver—collaborating closely with the owner and retail team to push forward new campaigns, product launches, and store promotions with a cohesive visual strategy.